Synchrony has many modes and styles of communication, particularly when it comes to consumers. The content can range from a support dialog to presenting an offer to contacting about a collections notice. This range made discussion and alignment on tone extremely important.
![](https://cdn.myportfolio.com/2cefb088-b460-49f7-8fc2-d8309e326803/fabf6858-2cda-48b6-9309-f66f18a0987b_rw_1200.png?h=37411399d70586c6bf04b78ee0be1205)
![](https://cdn.myportfolio.com/2cefb088-b460-49f7-8fc2-d8309e326803/bef149f8-eb8f-474d-838c-614c4882f96e_rw_1200.png?h=9f809d0e061254d550106325e357eace)
![](https://cdn.myportfolio.com/2cefb088-b460-49f7-8fc2-d8309e326803/e62b319a-e7d1-4679-b3e6-c7d63f3936db_rw_1200.png?h=20e05bcbc2350e02dd0eb836812d2842)
![](https://cdn.myportfolio.com/2cefb088-b460-49f7-8fc2-d8309e326803/ac522a29-e170-4adc-91be-2cd8b7734500_rw_1200.png?h=6fd90652ce884630f322e4c4e963f223)
![](https://cdn.myportfolio.com/2cefb088-b460-49f7-8fc2-d8309e326803/05853a23-42d9-49c8-a4f3-b9736d065edb_rw_1200.png?h=3db862eaad62ce3c4064229576654f13)
![](https://cdn.myportfolio.com/2cefb088-b460-49f7-8fc2-d8309e326803/b2b3971d-360f-4b19-bb42-a804672a2b3d_rw_1200.jpg?h=986c5b7b02aad47174049039ec20c04f)
![](https://cdn.myportfolio.com/2cefb088-b460-49f7-8fc2-d8309e326803/860b0baf-883a-4b5f-8613-43518d82d88f_rw_1200.png?h=f21806dec6e6fbbfd42abeee125e055b)
![](https://cdn.myportfolio.com/2cefb088-b460-49f7-8fc2-d8309e326803/c18de633-308b-44df-bdfb-58a1876c5a99_rw_1200.png?h=f2600ee48ab3d703b2075404c293e105)
![](https://cdn.myportfolio.com/2cefb088-b460-49f7-8fc2-d8309e326803/3dc69804-ccdc-4606-9012-e31ebaf98f35_rw_1200.png?h=faf91b4a747e94163b85c9d41da01715)
![](https://cdn.myportfolio.com/2cefb088-b460-49f7-8fc2-d8309e326803/6cd1a7d9-2bd1-4302-922d-8fffd6a2470e_rw_1200.png?h=34c03717f12eab22f9e92e9d7a6e9f36)
![](https://cdn.myportfolio.com/2cefb088-b460-49f7-8fc2-d8309e326803/cf5f2901-8424-4977-a38c-c7eb5b6d3faf_rw_1200.png?h=fb6da0a138bf2bb3f3112e5dec2fe4fc)
![](https://cdn.myportfolio.com/2cefb088-b460-49f7-8fc2-d8309e326803/24880832-57a9-4df1-88d9-b1fb812f6fc4_rw_1200.jpg?h=49f3d70ad5e6161852c34f31cc998fc7)
![](https://cdn.myportfolio.com/2cefb088-b460-49f7-8fc2-d8309e326803/b7f490aa-b7bb-4344-bcef-4d375a9c6e98_rw_1200.jpg?h=911e78f32e2f76c658c541a88a98ec5b)