Another big challenge often raised in conversations with small business owners was how to boost diversity within their growing organizations. We partnered with Bloomberg to create a site and promotional campaign that tackled some of the big questions around this topic: is promoting diversity good for business? How can I be a voice for equity and inclusion within my organization? How do I approach conversations about diversity with my employees?
As luck would have it, Synchrony’s design studio is located in Alpharetta, GA. Alpharetta is a suburb of Atlanta, one the country’s leading cities when it comes to fostering diversity in its business community. Working with Bloomberg we decided to make Atlanta the focus of the content series.