My most recent in-house role was leading the global brand experience design team at Johnson & Johnson. My team and I worked together to oversee the creative strategy and implementation of the full range of J&J experiences for products, marketing and employees.
J&J is famous for their over-the-counter consumer products. Baby shampoo. Band-aids. In anticipation of their move to break off their consumer portfolio into a separate company, With "World of Well" we emphasized J&J's lesser-known—yet tremendous—commitment to scientific innovation.
Our enterprise branding efforts also included direct connections to caregivers, particularly nurses, who are a prime audience for J&J medical technology products.
Sample pages from the core Visual and Verbal guidelines.
Annual Report covers and spreads.
Motion prototypes for broadcast and online.
Environmental designs for Dubai, Moscow and Bogota.
Corporate event designs.
Recruitment and employee communications.
